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day 1 · email · sender Sajid

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name the villain

Hi [First name], When a store misses its number, the review always finds a reason. Footfall was soft. Procurement under-ordered. The warehouse was slow to replenish. Some of it is usually true, and none of it names the one figure nobody brings to that meeting: how much you sold nothing on, because the product was in the building but never made it to the shelf. About a quarter of stockouts are exactly that, stock you already own, that a customer came in for and could not find (Gruen, Corsten and Bharadwaj). You do not need more traffic or another promotion to lift that ceiling. You need to know where it is. Worth a look at yours? Sajid